Understanding Snapchat monetization

Snapchat pays artists when their music is used in videos on the platform. You earn revenue in two ways: when someone creates a Snap using your music, and when others view that Snap. While Snapchat doesn’t disclose exact payout rates, CD Baby provides a clear breakdown in your dashboard to help you understand your earnings.

How Do Snapchat Royalties Work?

• You earn revenue when:
  • A user creates a Snap using your music.
  • Other users view that Snap.
• Snapchat does not share exact payout rates for either action.

How Does CD Baby Report Snapchat Earnings?

• CD Baby splits your total Snapchat revenue 50/50 between:
  • Video creations
  • Views
• This split is for reporting purposes only and does not reflect Snapchat’s actual payout structure.
• In your CD Baby dashboard, you’ll see:
  • Total revenue earned
  • Number of video creations
  • Number of views
  • A unit price (illustrative only; not fixed)

Things to Note

• The unit price shown is a placeholder and may change monthly.
• The total revenue displayed is accurate.
• This reporting method helps you better understand how your music is performing on Snapchat.