If you would like to have your album available for pre-sale before the actual release date, we do not offer that feature on CD Baby retail site but we do have two partners that do: Apple iTunes and Amazon Music.
In order to be eligible for iTunes or Amazon pre-sale, you must have the following:
1. Release date must be more than 7 days from "today" (i.e. the day you sign up).***
(***We actually recommend giving yourself at least a 30 day lead time to account for processing time, inspection, delivery, etc. It takes a minimum of 5 business days from the date of delivery for pre-sale albums to appear on iTunes.You will need to approve our album and it should be finalized prior to delivery being started.)
2. The pre-sales period may be a minimum of one-week & a maximum of six months.
(the time between when pre-order is activated on iTunes & the album is officially released everywhere).
3. Pre-sales are available for ALBUMS ONLY, NOT SINGLES
If your album is eligible for iTunes pre-sales, by submitting a future release date with the above threshold, the pre-sale process will activate. If you do not see these options during the sign-up process, your release is not eligible for the pre-sale option.
Instant Gratification track
Pre-orders can have an "Instant Gratification" track which allows anyone to purchase or stream the track during the pre-order period regardless of whether they pre-order the full album. You will have the option to select this track during the sign up process.
Albums are only eligible for an instant gratification track if they have 11 or more tracks.
Instant gratification tracks must be less than 10 minutes in length.
The instant gratification track can never be changed or disabled once the listing has been delivered to iTunes.
Albums will show up on Amazon on the pre-order date or release date, whichever is earlier. A customer will be able to purchase the music but it won't be available for download until the specified release date.
Here is an example of a pre-sale album on Amazon:
Here's an example of an album live on iTunes for pre-sales with an instant gratification track: