Show.co offers easy-to-use marketing campaigns for your music. With Show.co, CD Baby artists can access multiple campaign types for free!

Everything you need to get started can be found in the frequently asked questions below, or inside your Show.co account. For more information, check out the Show.co help center here. For customer support, click the support link inside your Show.co account or write to contact@show.co.

How can I sign up for Show.co?

CD Baby artists can sign up for a free plan through their CD Baby account.

• Click the button "Free Marketing Tools with Show.co" on your dashboard 
• Then, click "CREATE MY ACCOUNT" 
  • Please be sure to sign up via this button to get your free CD Baby service.
• Follow the promps on Show.co's website to get started, or learn about the campaign types available to you!

What kinds of campaigns can I run using Show.co?

As a CD Baby artist, you can use Show.co to:

• Create an Interactive Ad with your music or video (additional charges may apply for Ads)
• Run Banner Ads on major sites like Rolling Stone, Pitchfork, and more
• Engage listeners with Spotify audio ads
• Spotify pre-saves
• Get more Spotify followers
• Boost YouTube views and subscribers
• Grow your SoundCloud followers and streams
• And more!

With the CD Baby Free plan, you can have multiple campaigns active online at any time.

What kinds of websites can I advertise on?

You will select from three ad tiers to determine which types of websites your banner ads can be displayed on.

Here are some example sites in each tier:

Premium

• At this tier, your ad will hit heavily-trafficked websites that typically charge the most amount of money per thousand impressions (highest CPM). For instance: 
  • Billboard.com 
  • Pitchfork.com 
  • RollingStone.com
  • Xlr8r.com  
• Banner ad campaigns must have a minimum budget of $50.00 to select the Premium Tier due to the higher average CPM.

Targeted 

• Gets more ad placements at a very competitive rate by targeting websites with moderate traffic. For instance: 
  • LAweekly.com 
  • PDXMonthly.com 
  • TheDeliMagazine.com

Discovery 

• Here you can get the most ad placements possible by targeting a large number of websites with lighter traffic at a lower cost. For instance: 
  • PortlandMercury.com 
  • Lyrics.com 
  • AllMusic.com

Important: Show.co can't guarantee placement on any particular site.

How do Spotify Audio Ads work?

• Audio ads are similar to ads you hear on the radio. 
• Audio Ads are 30-second audio recordings that will be heard by users of Spotify and iHeartRadio in the USA. 
• With Ad Builder, you can target your ads by genre or playlist. 
• Your ad must contain a call to action, for example: "Hey Spotify, this is Joe Musician and you're listening to my latest single, "Joyful tears". Click the link below to hear more of my music."

How does Geo-Targeting work?

•  Geo-Targeting allows you to specifically target your ad to a specific city, state, or regional area. 
• For example, if you specify New York City, then only listeners in New York City will be presented with your ad. 
• This is particularly useful if you are promoting something of a regional/local nature such as a concert/tour or some other local event. 

How can I check out with a coupon for Show.co? 

• If you have an Ad Builder coupon for Show.co you can redeem the coupon at checkout.
• Once you finish creating the ad and are ready to publish, enter the coupon code to apply the discount.
• Select the "Apply Coupon Code" button after you enter it:
  
  

• Please note: the coupon code can only be used in your Show.co account, and is only valid for Ad Builder.

   

The collected emails from my campaign disappeared. What happened?

• Due to privacy policy regulations, we are only able to keep personal identifying information of your visitors available to you for 90 days after the end of your campaign, or up to one year if the campaign has no end date. 
• Any personal identifying information will be removed after this time.
• It is recommended that you download the emails as soon as your campaign ends.

How can I find links to my music for interactive ads?

If you are doing an interactive ad campaign, you will need direct links to your tracks. Here's how to find those direct links for Apple Music and Spotify.

Apple Music:

• Go to https://tools.applemusic.com
• Select "Toolbox"
• In the dropdown menu under the search bar, select "Songs"

• Enter the song/track in the search box
• Copy the "direct link" listed under the embed code box
• Paste the Track URL in the URL input box in Show.co
  • The format of the Track URL is: https://xxx.xxxxx.xxxx.xxx/xx/album/single/xxxxxxxxx?!=xxxxxxxx

Spotify:

• Open the Spotify app
• Search for your track
• Click on the three dots next to the desired track to expose the "share" option
• Click "Copy Spotify URI"
• Paste Track URI in the URI input box in Show.co
  • The track URI format will look this this: spotify:track:XXXXXXXXXXXXXXXXXXXXX