Show.co – CD Baby Help Center

Show.co is a company that allows you to make elegant, effective, and easy-to-use marketing campaigns for your music.

CD Baby artists can sign up for a free plan (instead of paying by the month!) by clicking the button "Free Marketing Tools with Show.co" on their dashboard or from the Tools & Promotion page and then click the CREATE MY ACCOUNT BUTTON. Please be sure to sign up via this button to get your free CD Baby service.

As a CD Baby artist, you can use Show.co to:

Create an Interactive Ad with your music or video*
Run Banner Ads on major sites like Rolling Stone, Pitchfork, and more*
Engage listeners with Spotify audio ads
Spotify pre-saves
Get more Spotify followers
Boost YouTube views and subscribers
Grow your SoundCloud followers and streams
And much more

With the CD Baby Free plan, you can have multiple campaigns active online at any time.

Everything you need to get started can be found inside your new Show.co account, however, there are some commonly asked questions below, if you have other questions please click the support link inside your Show.co account or write to contact@show.co.

*Additional charges may apply for ad campaigns.

Common questions

What kinds of websites can I advertise on and what are Ad Tiers?
How do the Spotify Audio Ads work?
How does Geo-Targeting work?
How to checkout using a coupon in Show.co?
Where did the collected emails from my campaign go?

Ad Builder, Interactive Ads
How do I find the Apple Music URL to my track/single?
How do I find the Spotify URI to my track/single?

Show.co FAQ Page ↗

What kinds of websites can I advertise on and what are Ad Tiers?

You will select from three tiers to determine which types of websites your banner ads may be displayed on.

Here are some example sites in each tier:

Premium – By selecting this tier, your ad will hit heavily trafficked websites that typically charge the most amount of money per thousand impressions (highest CPM). For instance: Billboard.com, Pitchfork.com, RollingStone.com, Xlr8r.com etc. Banner ad campaigns must have a minimum budget of $50.00 to select the Premium Tier due to the higher average CPM.

Targeted – Get more ad placements at a very competitive rate by targeting websites with moderate traffic. For instance: LAweekly.com, PDXMonthly.com, TheDeliMagazine.com.

Discovery – Here you can get the most ad placements possible by targeting a large number of websites with lighter traffic at a lower cost. For instance: PortlandMercury.com, Lyrics.com, AllMusic.com, etc.

IMPORTANT: Show.co does not guarantee placement on any specific website.

How do the Spotify Audio Ads work?

Audio ads are similar to ads you hear on the radio. Audio Ads are 30-second audio recordings that will be heard by users of Spotify and iHeartRadio in the USA. With Ad Builder, you can target your ads by genre or playlist. Your ad must contain a call to action, for example: "Hey Spotify, this is Joe Musician and you're listening to my latest single, "Joyful tears". Click the link below to hear more of my music."

How does Geo-Targeting work?

Geo-Targeting allows you to specifically target your ad to a specific city, state, or regional area. For example, if you specify New York City, then only listeners in New York City will be presented with your ad.

This is particularly useful if you are promoting something of a regional/local nature such as a concert/tour or some other local event.

How to checkout using a coupon in Show.co?

If you have an Ad Builder coupon for Show.co you can redeem the coupon at the checkout process.

The coupon can only be redeemed inside your Show.co account
The coupon is only valid for Ad Builder
Once you finish creating the ad and are ready to publish, you should enter the coupon code to apply the discounted amount to the bill.

Make sure to select the "Apply Coupon Code" button after you enter it.

Where did the collected emails from my campaign go?

Due to privacy policy regulations, we are only able to keep personal identifying information of your visitors available to you for 90 days after the end of your campaign or up to one year if the campaign has no end date. Any personal identifying information will be removed after this time.

It is recommended that you download the emails as soon as your campaign ends.

Ad Builder, Interactive Ads

How do I find the Apple Music URL to my track/single?

If you are doing an interactive ad campaign you will need a direct link to your tracks.
Here is how you can find the link for Apple Music:

go to https://tools.applemusic.com
Select Toolbox
In the dropdown menu under the search bar, select "Songs".

Enter the song/track in the search box.
Copy the "direct link" listed under the embed code box
Copy the link and paste the Track URL in the URL input box into the Interactive flow of Show.co

Note the format of the Track URL is: https://xxx.xxxxx.xxxx.xxx/xx/album/single/xxxxxxxxx?!=xxxxxxxx

How do I find the Spotify URI to my track/single?

To find the correct Spotify URI for your track or single:

Open the Spotify app
Search for track
Click on the three dots next to the desired track to expose the share option
Copy Spotify URI
Paste Track URI in the URI input box into the Interactive flow of show.co
Note the track URI looks like this: spotify:track:XXXXXXXXXXXXXXXXXXXXX