In 2016 CD Baby purchased Show.co, a company that allows you to make elegant, effective, and easy-to-use marketing campaigns for your music.
CD Baby artists can sign up for a free plan (instead of paying by the month!) by clicking the button "Free Marketing Tools with Show.co" on their dashboard, and then the CREATE MY ACCOUNT BUTTON. Please be sure to sign up via this button to get your free CD Baby service.
As a CD Baby artists can now use Show.co to:
• Engage listeners with Spotify audio ads
• Feature your music on popular websites like Pitchfork, Billboard, and MTV
• Spotify pre-saves
• Get more Spotify followers
• Boost YouTube views and subscribers
• And much more
With the CD Baby Free plan, you can have two campaigns active online at any time.
Everything you need to get started can be found inside your new Show.co account, however, there are some commonly asked questions below, if you have other questions please click the support link inside your Show.co account or write to email@example.com.
Here is a video with instructions on how to submit a Spotify pre-saves campaign.
What kinds of websites can I advertise on and what are Ad Tiers?
You will select from three tiers to determine which types of websites your banner ads may be displayed on.
Here are some example sites in each tier:
Premium – By selecting this tier, your ad will hit heavily trafficked websites that typically charge the most amount of money per thousand impressions (highest CPM). For instance: Billboard.com, Pitchfork.com, RollingStone.com, Xlr8r.com etc. Banner ad campaigns must have a minimum budget of $50.00 to select the Premium Tier due to the higher average CPM.
Targeted – Get more ad placements at a very competitive rate by targeting websites with moderate traffic. For instance: LAweekly.com, PDXMonthly.com, TheDeliMagazine.com.
Discovery – Here you can get the most ad placements possible by targeting a large number of websites with lighter traffic at a lower cost. For instance: PortlandMercury.com, Lyrics.com, AllMusic.com, etc.
IMPORTANT: Show.co does not guarantee placement on any specific website.
How do the Spotify Audio Ads work?
Audio ads are similar to ads you hear on the radio. Audio Ads are 30-second audio recordings that will be heard by users of Spotify and iHeartRadio in the USA. With Ad Builder, you can target your ads by genre or playlist. Your ad must contain a call to action, for example: "Hey Spotify, this is Joe Musician and you're listening to my latest single, "Joyful tears". Click the link below to hear more of my music."
How does Geo-Targeting work?
Geo-Targeting allows you to specifically target your ad to a specific city, state, or regional area. For example, if you specify New York City, then only listeners in New York City will be presented with your ad.
This is particularly useful if you are promoting something of a regional/local nature such as a concert/tour or some other local event.