CD Baby's mission is to help artists monetize and promote their music in the best ways possible. In order to provide the tools and services you need to succeed in an evolving music ecosystem, we’ve made the decision to retire the CD Baby retail store on March 31st, 2020.
We’re going to focus on what is making a difference for musicians today: our distribution, monetization, and promotion services. There are some exciting developments in process, and we’re delighted to be able to launch new tools and expand existing services, more quickly in the coming years.
Where should I send fans to buy my CDs and Vinyl?
You should send fans to where your CDs are being sold. This could be the Amazon Marketplace, your own website, or more! If you are directing fans to your website, social media platforms or EPKs, you'll just want to be sure to remove old CD Baby store links and replace them with links to one of the examples mentioned.
What if I bought download cards? Can my fans still use them?
YES! Your fans will still be able to redeem their download cards. Your fans can go to a download portal where they can download previous purchases and redeem download cards.
Why did CD Baby retire its retail store?
20 years ago, when CD Baby launched the online store, it was revolutionary to help independent musicians gain direct access to their fans and the market. By 2009, sales through our store accounted for only 27% of the total revenue we paid to artists every week. By 2019, sales on our store comprised less than 3% of our clients’ total earnings. With a few exceptions, the store is no longer a money-maker for most of our artists.
So, we’re going to focus on what is making a difference for musicians today: our distribution, monetization, and promotion services. We WILL continue our physical distribution program because the majority of orders we ship are coming through Amazon and other retailers. If you’ve stocked us with CDs and vinyl, we’ll still warehouse your product and fulfill those orders for you. We’re just retiring OUR store.