How Facebook and Instagram Monetization Works

Summary

When you opt into Facebook and Instagram monetization through CD Baby, we deliver your eligible music to Meta's rights management system. When your music is used in a video, Reel, or Story on Facebook or Instagram, CD Baby collects revenue from that use on your behalf. Revenue is generated by video creation, not by views.

How Meta monetization differs from YouTube

Facebook and Instagram monetization works differently from YouTube Content ID in several important ways:

• Revenue is triggered by video creation, not views. Every time a new video is created using your track, this counts as a Production Event. The number of times that video is viewed does not directly affect how much revenue is generated.
• Manual claiming is not available. CD Baby cannot manually place claims on specific videos on Meta platforms.
• Claims default to monitoring. Meta's system monitors usage rather than enforcing claims in the same way YouTube does.

What counts as a Production Event

A Production Event is a single unique video, post, Reel, or Story created using your track. Each new video creation is counted separately. If the same video is viewed 10,000 times, that still counts as one Production Event.

How to read your Facebook and Instagram earnings

In your CD Baby sales reports, Facebook and Instagram revenue may appear under codes such as:

• FB_UGC — user-generated video on Facebook
• IG_MUSIC_OVERLAY — music used in an Instagram post
• FB_PROFILE — profile song usage on Facebook
• FB_LIVE_LIP_SYNC — live stream usage
• IG_REELS — music used in Instagram Reels

These codes indicate how your track was used, not different revenue rates.

Understanding the reporting quantity threshold

Meta only reports usage once a track reaches 100 or more Production Events within a reporting period and territory. If your track was used in fewer than 100 videos in a given period and territory, Meta reports the quantity as 50. This is standard Meta reporting behavior and is not an error. It means actual usage was between 1 and 99 Production Events.

Eligibility

Only original songs are eligible for Facebook and Instagram monetization. Cover songs and public domain compositions are not delivered or monetized on Meta platforms. If a release contains both original songs and covers, only the original songs will be sent to Facebook and Instagram.

A track cannot be simultaneously delivered to Meta's rights management system by more than one distributor.

Claim releases on Facebook and Instagram

If a video creator disputes a claim on their Facebook or Instagram video, they should dispute it directly within Facebook or Instagram. Once the dispute is filed, CD Baby's team can process a release request.

Manual reinstatement of released claims is not available on Meta. If a claim has already been released, it cannot be restored.

Revenue timeline

Facebook and Instagram earnings are reported to CD Baby quarterly, 45 days after the end of each quarter. Revenue will appear in your CD Baby account under Sales & Reports > Licensing Royalties. CD Baby pays you 70% of the revenue received from Meta.