What are the deadlines to have my content live on iTunes for the 2017 holiday season

During the holiday season iTunes sets certain deadlines on providing content to them in order to have it live for sale for the holiday season.

Below, you’ll see the holiday delivery deadlines for releasing music on Apple Music and the iTunes Store during November and December 2017, and January 2018. If your release date is on or before the Release Date on the left, then the content will need to have been delivered on or before the Delivery Deadline on the right.


Release Date

Delivery/Finalization Deadline


Friday, November 10, 2017

11/18 - 11/24/2017

Friday, November 10, 2017

11/25 - 12/1/2017

Friday, November 17, 2017

12/2 - 12/8/2017

Friday, December 1, 2017

12/9 - 12/15/2017

Friday, December 8, 2017

12/16 - 12/22/2017

Friday, December 8, 2017

12/23 - 12/29/2017

Friday, December 15, 2017

12/30 - 1/5/2018

Friday, December 15, 2017


NOTE: Music delivered after these deadlines may not be available on the desired release date and that clicking the ‘Submit for Distribution’ button does not immediately trigger delivery – there are extra steps in the process prior to delivery (detailed as follows).

Once you've uploaded art and audio, provided all of the necessary information and the submission has been paid for, it should go live on within 24-48 hrs after you've clicked on the "Submit for Distribution" button (unless your release date specifies otherwise).

At that point, your submission automatically enters our inspection queue. It then takes us 4-6 business days for us to inspect your album, after which we'll follow up with you via e-mail. We will either A) ask you to fix any formatting that need fixing, or B) tell you that we've approved your release and that we require your final approval (instructions on how to approve will be provided in the e-mail). Once you give us final approval, we will deliver your submission out to our partners. This delivery date is the one related to the deadline date on the right.

Have more questions? Submit a request
Powered by Zendesk