How accurate is a trending report?

A trending report is exactly what it claims to be, a measure of trends. While you can view some detailed transaction information (tracks/albums downloaded, customer info, etc.), the trending reports will differ from official sales reports for several reasons, including:

  • iTunes™ customers may take advantage of the “complete my album” program at a later time
  • iTunes customers may return a purchase
  • Months are not divided evenly into weeks and iTunes accounting months do not match calendar months

A trending report should not be used as an indicator of official sales, but these reports come directly from our digital partners and are provided as a helpful tool for all of their content providers. We just download the files and transmit them directly for you.

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